Remarkable logos are precisely the thing that makes your client remember you. So, if you want to be noticed – pour some effort into your logo design, and no, trucking company is not an exception.
A logo that stands out greatly increases the public’s awareness of your brand, and makes you different from your competitors. Moreover, when you display your logo on the property of your company, you make people remember your brand better. And according to studies, 64% of the consumers are more likely to buy the services of the company they know.
No matter if you are new, or an already established trucking company. You can still benefit from a professional logo, since it makes a great impact on the recognition of your brand. Here, we will tell you the secrets of designing a perfect logo for your trucking business.
Understanding Your Brand Identity
First, you need to wrap your head around your brand identity. Think about the values, mission and target audience of your enterprise. People like when the brand’s ideals copy their own, so you need to really hit that sweet spot when deciding those factors.
Keeping it Simple and Memorable
All the great logos are simple. Think about it – do you know any successful company with an over-designed logo? We don’t. So, simplicity is key here. Avoid clutter, do not use excessive details. The best logos are easily reproduced. If a child can draw it – you’re golden! Clear lines and balanced proportions are your best friends here.
Using Appropriate Symbols and Typography
Of course, you can’t go anywhere in the logo design without symbols. For a trucking company, such symbols as trucks, wheels, roads and other industry-related symbols are used. It helps customers to recognize your business and the services it provides from the first glance on your logo.
Colors and Contrast
Colors can speak a lot, even if you’ve had no idea of their meaning. For example, blue and gray colors symbolize trust and reliability. Red and orange colors are traditionally viewed as energetic and fast. Do some research on the meaning of different colors before implementing them in your logo.
Seeking Professional Help
Doing all this work by yourself is not only tiring, but risky. The best logos are designed by professionals with special education. So, if you want good results – find suitable experts. You will be able to share your vision with them and they, in turn, will use all the modern design techniques to make it real.
Need help? Contact TruckStaff Solutions! Our experts are always ready to give professional advice!